For a little history, Greg Guma's first press conference on Friday, Feb. 6 was a flop. Described by Seven Day's Alicia Freese as "sparsely attended," Guma's presser elicited no public interest. Stung by this perhaps, Guma launched his first video ad that he admits is "reminiscent" of an attack style. Using wildly out of scale graphics to represent potential development on Burlington's waterfront, Guma's ad uses an ominous sounding, "in-a-world" style narration, including a target placed over the present mayor's face followed by a gunshot. You can read more about the ad here and see the target on Mayor Weinberger's face here. As a result of the outcry from the public, Guma has deleted his Palinesque target and gunshot, the only acknowledgement of which may be this vaguely worded, "(The ad) has been edited to comply with campaign regulations" on his campaign website.
Perhaps criticism of Guma's ad was best said by Burlington City Council president Joan Shannon in an email to the press that labeled Guma's ad claims as "absurd and inaccurate," adding,
"I urge Greg Guma to stop airing the ad immediately, so we can go back to the kind of honest, fair, civil debate that Burlingtonians expect from their politicians. Debating the issues and visions for Burlington is an appropriate debate to engage in. Putting a target on anyone’s head followed by the sound of a shot is something we all should be speaking up against, no matter our views on the mayor or development."Here, here.
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